There is a greetings card for every possible event in life and death to that matter it seems. Once upon a time you sent a greetings card to someone on their Birthday and maybe at Christmas if you were so inclined. But how do you run a greetings card business with only two days per year to target your product at? Well what else can we celebrate? I guess the first thing is Birth, that’s where we all start. Then there are anniversary’s of marriage, apologies, thank you’s, congratulations, good luck’s and farewells, friendships, love and romance, thinking of you and death and sympathy. It seems there is a greetings card for each and every human emotion. Is it any wonder there is a greetings card shop on every high street. But as long as we all wish to express our humanity long live the greetings card.